HTC could, via the brand Beats Electronics, try to acquire the service of sharing and listening to music MOG. For now, HTC holds 51% of its technology and Beats Audio on Android smartphones. However, the manufacturer could go further in its strategy to offer in making this acquisition.
According to Reuters, the competitor of Spotify available in the United States has 500,000 active users and even earn 5,000 new customers per day since the integration of the social network Facebook. By cons, any ratio of the difference between paid and free subscribers has been communicated.
To date, MOG works through advertising and subscriptions to 10 dollars per month entitling the consultation of playlists on PC and mobile. By cons, the service pays for broadcasting rights to the labels that produce music and put online.
Assuming the acquisition of MOG, HTC could therefore propose a privileged access (or included) in the service for the purchase of smartphones with its technology Beats. In France, a relatively similar synergy is already offered by Orange, which took a stake in Deezer. Since the signing of this partnership, the operator includes the Deezer Premium to some of its packages as an option.